f you are starting a new venture there are many reasons to purchase a premium domain name. For one, the .com extension is the most widely used extension and there aren’t many good .com domain names left. To get a good domain you may have to spend a little more money and buy a premium domain. Why? Because a premium and classy domain adds credibility to your venture. Potential customers and clients will judge your venture based on your name! A catchy domain will result in more visitors to your website and a premium domain name is easier to market when advertising. Your website name is visible in most online ads and a good name is a key to a good ad.

When naming your venture, credibility is king. Whether it comes to email addresses or just typing in a website url, having a quality domain name can make a big difference! A custom email address results in a more professional and trustworthy experience. A short and professional URL gives your venture a strong chance of success! A builder builds a house on a strong foundation, build your venture on a strong foundation as well, build it on a strong name!

Memorability is key. What were we talking about?… Oh that’s right it’s very important to have a memorable name for your startup. Often customers will visit a site, intent on coming back at a later time. They must remember the website name from days, weeks or even months ago. Having a catchy and memorable name can result in customer retention and a higher conversion rate.